I built the study app I wish my kids had.

I'm Elina & I started Lexie because I believe learning is intrinsically rewarding once you develop the capacity for it, and that capacity is the biggest thing you can give anyone. Most people never get it because the on-ramp is awful. So I'm building the on-ramp.

01Why Lexie exists

I wanted my kids to be independent learners with the right tools and techniques. The tools didn't exist in a form that worked. So I built one.

02What I believe about learning

Retrieval practice, spaced repetition, desirable difficulty. The research is decades old and remarkably clear. Struggle is the mechanism, not a side effect. Most edtech skips this because engagement is easier to measure than learning.

03How I build

Solo founder. I design, I code, I ship. No handoffs, no meetings, no waiting. 16 years at the intersection of design and engineering, and I work faster alone than I ever did in a team.

04Background

Principal designer at Otava Learning, one of Finland's largest edtech companies. Before that, City of Helsinki's digital services, agency work, clients ranging from Nokia to the city itself.

05Previously

I've spoken at Yle's AI demo on design and the future of learning, and written about AI and education for Helsingin Sanomat.

06Also building

Lexie is one of three apps I build under Interlinear. The others are Linnea, a digital herbarium for learning wild plants, and Yomi, a reading app for kids.