The Influencer Next Door

Lähteä lentoon, ponnahtaa suosioon

Whose cooking videos took off (overnight)

Kasvaa vähitellen, karttua

A following builds up

Hyötyä rahallisesti, käyttää hyväksi

To cash in on (their reach)

1. What is the writer's main point about everyday teenage influencers? — That becoming a young online brand is ordinary work, with real rewards and real costs
2. According to the text, why are brands interested in young creators? — Because a devoted audience is worth more to them than an advertisement viewers ignore
3. What does the writer suggest about the money in this world? — That fewer people earn a living from it than the headlines imply