The Attention Economy

Upottaa, syytää (aikaa tai huomiota johonkin)

To pour attention into something

Vangita katse, pitää otteessaan

To hold someone's gaze

(tarkoituksella) suunniteltu, rakennettu

Carefully engineered hooks

1. What is the writer's main purpose in the text? — To argue that the competition for users' focus has real costs and should be resisted
2. According to the text, why do free apps interrupt their users so often? — Because their income grows with the time people spend watching
3. The comparison between earlier media and the smartphone in paragraph three suggests that — modern devices split our focus into many small pieces during the day